Rooftop solar market cools in calm before home battery rebate storm
The latest data from industry analyst SunWiz reveals a 10% decrease in small-scale PV installations (0-100kW) in April compared to March. This decline is attributed to the impact of public holidays such as Easter, school holidays, and Anzac Day, contributing to a 6% year-to-date shortfall compared to 2024.
Warwick Johnston, the managing director of SunWiz, highlighted that the upcoming federal election has also influenced market activity, especially with the Albanese government’s pledge to introduce a national home battery rebate if re-elected.
State-wise Observations
The report indicates a drop in installations across all states, ranging from 9% in Victoria to 19% in the ACT. Queensland stood out with steady volumes, although Johnston noted that the state’s volumes were already low in March.
Future Market Outlook
Following the federal election and the anticipated implementation of a $2.3 billion battery rebate by a re-elected Labor government from July 01, market experts foresee a potential surge in solar sales. The availability of discounted batteries is expected to drive a new phase of solar adoption, encouraging new investments in rooftop PV systems and upgrades for existing solar users.
Johnston, attending the Intersolar conference in Munich, emphasised the shift towards self-consumption and energy storage as the next frontier in residential rooftop solar expansion. He highlighted the importance for solar retailers to adapt to these evolving trends to thrive in the changing market landscape.
Strategies for Success
Johnston advised installers to target existing customers for system upgrades, battery storage additions, and performance-based replacements. By proactively engaging with clients whose warranties are expiring or facing inverter issues, installers and retailers can position themselves to meet the rising demand for solar solutions.
Embracing these emerging trends and focusing on customer-centric solutions will be key for businesses looking to capitalise on the evolving solar market in 2025 and beyond.
